APPROACH

how we add value

REAL WORLD KNOWLEDGE

We get it –  if it’s not specific and practical, it’s likely not useful. Our knowledge comes from “miles on the skis” as entrepreneurs and operators having founded and scaled companies with similar opportunities, challenges and mistakes. Beyond our team’s experience is an incredible founder peer group, value-add LPs, and our library of proprietary thought-capital.

REAL AUTHENTIC CONNECTIONS

Core to our job is bringing good people together.  Anything can be solved with the right “who” and our relationship ecosystem is unique in diversity and depth. We love shared learning and the power of convening our founders with multidisciplinary leaders, experts, and kindred spirits at events like our CEO Summit, annual TED Dinner and flagship gathering, On Cue.

what we are looking for

WE’RE NOT FOR EVERYONE, BUT YOU SHOULDN’T BE EITHER

Ideas don’t make money; people do. The right people can fix imperfect ideas. But the best ideas can’t fix the wrong people. We seek passionate and self-aware leaders who can build cultural systems and teams towards common values, goals and, of course, vision.

Business model fundamentals mean more than theoretical Excel. We care most about the inputs that drive desired outputs. This means manically learning about super-fans willing to habitually pay a premium for your hero products leading to repeatable, profitable revenue.

Laser-focus on a clear niche increases the odds of being the best and being the best is always a good thing. We all want to be the best and the biggest, but starting small with disciplined focus and patience can get you there more systematically and eventually become the player to beat.

Seed

Goal
Build founding team
and demonstrate initial
commercial proof

Revenue
Up to $2M

Bite size
$100k to $500k initial investment

Venture

Goal
Getting the right core customer connected to the right hero product against the right repeatable business model.

Revenue
Up to $10M and path to profitability

Bite size
$1M to $5M initial investment

Growth

Goal
Put “Fuel on fire” and
demonstrate scale in the business model and  culture

Revenue
$10M+ and, EBITDA positive

Bite size
$5 to $10M+ initial investment