Project Description

Wait What

Incubating boundary-breaking and gender-balanced media content

WaitWhat is a first-of-its-kind content incubator developing a new generation of profitable media properties that elicit contagious emotions of awe, wonder, curiosity, and mastery. WaitWhat co-founders June Cohen and Deron Triff previously led TED’s media organization, growing TED Talks from zero to 1 billion views/listens each year through TED.com, the TED Open Translation Project, TED Radio Hour on NPR, and nearly 100 distribution partnerships around the world. WaitWhat’s first award-winning property developed is the podcast series Masters of Scale, hosted by LinkedIn’s Reid Hoffman.