Shape Up is about helping people get healthy together. Two Brown Medical students founded SUTN to apply the well-grounded research that behavior change is most affected through peer pressure networks. Their simple idea was to use the power of social networks inside of corporations to encourage employees to challenge each other to activities that result in weight loss, improved fitness, or specific programs such as smoking cessation. SUTN delivers to corporations a proprietary software-as-a-service platform that can help employers offer positive ways for behavior changes and gain the benefit of a wellness program that works and ultimately save on health costs through reduced claims. In its short-history, SUTN has signed up over 100 major clients, including several of the country’s major health plan providers, and helped make hundreds of thousands employees healthier.