PURPOSE, PEOPLE, PATIENCE We are Purpose-driven and People-first. Anchored by evergreen capital for the Patience needed to create positive change and durable value, we partner with entrepreneurs who redefine categories and shift culture.

Haute Hijab

Melanie and Ahmed are building the leading modest-fashion brand empowering hijab-wearing women to embrace self-expression and shift cultural assumptions.


Zoe is transforming an entire industry with the highest standards for nail care and waxing with hygiene, ethical products and fair wages to create everyday moments of guilt-free self-care.


Rasty is advocating for the fair rights of digital content owners towards a more transparent and relevant web.

True Botanicals

Hillary is changing the face of beauty with all-natural ingredients and essential oils that prove luxurious skincare results can perform without toxins.

Wait What

June is leading the charge to create original, gender-balanced content through imaginative new forms and channels of digital media, including the hits Masters of Scale and Meditative Story.


Lisa is building the most trusted career development platform for women and a more understanding, fair, and inclusionary workplace.


Porter and Ryan are elevating employee engagement by creating the largest talent recruitment platform to bring greater diversity to the workplace.

Athena Club

Maria and Charles are making feminine care products accessible with ease, affordability and transparency.

Virgin Pulse

Rajiv envisioned a healthier and more engaged workplace through the power of wellness and positive peer support.