While we often focus on what benefits founders and CEOs stand to gain from focusing on their superfans, the reality is the road to success is littered with pitfalls that have hampered and discouraged many. Tony and Chiyoung write about the main hurdles around driving superfan strategies and how companies can best prepare to avoid them.
Mats Lederhausen kicks off Doing Well to Do Good in Business at Chicago Ideas Week
From my earliest days watching and participating...
As I mentioned in my last column, 2017 was a challenging year for institutional trust and marked by abuses of power...
I met Tony Tjan as part of the World Economic Forum in 1999. We became fast friends. Our connective tissue was primarily around our passion for purpose and people.
Many people still believe that there's no place in the business world for "soft" concepts like goodness.